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Explore
This is a "blue sky" phase! ;)
Methods & exercises I recommend in this phase are
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Brainstorming Sessions
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Design Workshops
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Design Sprints
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User Studies...
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If done by a UX Researcher would be best!
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User Archetypes Development
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Design Exploration - Lower Fidelity

Explore
Define
Define
This is a "come back to earth" phase!
Methods & exercises I recommend in this phase are
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Higher Fidelity Mockups
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Click-Through Prototypes
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Iterative Testing
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Secondary research, if needed.
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Design Specification - Higher Fidelity
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Design Proposal based on all of the above

Evaluate
Evaluate
This is an "exam day" phase!
Methods & exercises I recommend in this phase are
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User Testing
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Feedback & Analysis
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Design Support During Implementation
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UX Design Audit
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Design Success Matrics

... Iterate until ideal solution!
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